- 1st Screening: Sunday, Oct. 13th 2PM - 4PM Pink Ribbons, Inc Screening followed by Q & A and Panel Discussion
2nd Screening: Sunday Oct. 13th 5PM-6:30 Pink Ribbion, Inc Screening only
3rd Screening: Sunday, Oct. 20th 2PM Pink Ribbons, Inc. Screening followed by Q& A and Panel Discussion
4th Screening: Sunday Oct. 27th 2PM Pink Ribbons, Inc. Screening followed by Q & A and Panel Discussion
While we support Breast Cancer Awareness, there is another awareness we believe is needed which is the awareness of Prevention of Breast Cancer and knowledge of what actually causes Breast Cancer. Through this film, we hope to start the conversation about what we can do about PREVENTING BREAST CANCER.
TRAILER LINK: https://www.youtube.com/watch?v=3QPZfcYTUaA
About the film:
Billions of dollars have been raised through the tireless efforts of women and men devoted to putting an end to breast cancer. Yet, breast cancer rates in North America have risen to 1 in 8. "What's going on?" asks Barbara Brenner in Pink Ribbons, Inc. a new film now playing across America.
This feature documentary visits some of the massive fundraising runs and questions where the money goes and asks 'who really profits from pink ribbon campaigns?'. Women with metastatic breast cancer from the IV League support group of Austin, Texas who openly tell us their stories.
Pink Ribbons, Inc. looks at the pervasive impact of breast cancer fundraising. Every year, millions of dollars are raised, but where does all the money go, and what is actually achieved? The film offers a completely different take on the pink ribbon "success" story that has overtaken North America, with insight from leading doctors, activists and social critics, as well as women diagnosed with breast cancer. This film raises awarenes of PINKWASHERS.
Pinkwasher: (pink’-wah-sher) noun. A company or organization that claims to care about breast cancer by promoting a pink ribbon product, but at the same time produces, manufactures and/or sells products that are linked to the disease
"Pink Ribbons, Inc. resoundingly pops the shiny
pink balloon of the breast cancer movement." – Variety
"A powerful film… fascinating and thoughtful." – Montreal Gazette
"powerful and subversive" – Time Out, New York
"Everyone needs to see Pink Ribbons, Inc." – The Washington Post
"Deserves to be seen." – The New York Times
Directed by Léa Pool
Produced by Ravida Din
Written by Patricia Kearns & Nancy Guerin and Léa Pool
Based on the book
Pink Ribbons, Inc.: Breast Cancer and the Politics of Philanthropy
by Samantha King
Produced by the National Film Board of Canada
Hosted by The Historic Cine El Rey Theatre Foundation, Breast Cancer Action, The Fooducator™ and a group of ordinary people who care to raise awareness about PINKWASHERS and to help people THINK BEFORE YOU PINK®.
Think Before You Pink®, a project of Breast Cancer Action, launched in 2002 in response to the growing concern about the number of pink ribbon products on the market. The campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages you to ask critical questions about pink ribbon promotions.